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Disney Youth Don’t Bop; They’re Singing in Hindi PDF Print E-mail
Written by Brooks Barenes, New YorkTimes   
Monday, 28 January 2008

Los Angeles - How do you sing “bop to the top” in Hindi? If you are the Walt Disney Company, very carefully.

A song from “High School Musical 2” called “All for One,” has been rendered in Hindi as “Aaja Nachle.”

The media conglomerate is trying to expand the global reach of “High School Musical” to squeeze even more money from the franchise. The new efforts — which include a long-term London stage production, a touring stage show in Asia and music videos in 17 languages — are also intended to start prepping foreign markets for the musical’s high-stakes transition to the big screen.

“High School Musical 3: Senior Year” is scheduled for release in North American theaters in October, with a global premiere to follow soon after. “These are all building blocks,” said Anne Sweeney, the president of the Disney-ABC Television Group. “Every new piece of this franchise opens a new door.”

She added, “Plans are already in place for years to come.”

 

“High School Musical 3: Senior Year” is scheduled for release in North American theaters in October, with a global premiere to follow soon after. “These are all building blocks,” said Anne Sweeney, the president of the Disney-ABC Television Group. “Every new piece of this franchise opens a new door.”

She added, “Plans are already in place for years to come.”

Disney, which has had a 17 percent decline in its stock price over the last year, has been trying to convince Wall Street that its ability to leverage its offerings across its various divisions sets it apart from other media companies. Unlike the News Corporation or Time Warner, for instance, Disney can use its theme parks and mammoth consumer products operations to milk its hits.

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Last Updated ( Monday, 28 January 2008 )
 
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